Keywords

[Linelink]

Hi Guys,

My web site sells portable GPS products and whilst I'm getting great traffic for that, I also have the CHEAPEST prices in Australia on Toshiba laptops. With that said I'm not getting much traffic to the site for Toshiba laptops. So I assume my keywords are not right (I'm an Adwords member). Can anyone suggest the right mix of keywords for the lowest price Toshiba laptops for Australia to get this traffic to my site?

Thanks,

James

www.linelink.com.au

[niko]

First of all nice web site. I note you have 740 clicks to your website, over what period is that and how long has your web site been running? There are means to get seen better in the miriad of web site overloaded search engines. Apart from what you mentioned, Adwords, I initially googled "free search engines" and listed us on quite afew of them. There are many review sites popping up where you can do a review on one of your products, or all!

Another thing is most of your products are high value items and you need to add a lot more low priced products to attract a wider audience. I only ever received one enquiry online for a laptop in 3 years but many for small priced peripherals such as USB devices. I can only assume that your web site is new and thus will struggle to acquire much traffic over the first 12 months. The other option is to do what some do and spend thousands on advertising, but then you will struggle to recoup that unless you are as big as say DSE or Harris Technology.

This year (2006) my OctaPC web site attracted 177,300 unique visits (average 577 per day) which has been around since 2003. gpstechnologies.com.au web site has been running since 2004 but only attracted 9,998 this year. However gpstechnologies is not an ecommerce web site, is not so varied in product range and is not promoted as heavily as OctaPC because its a disto web site and not retail.

OctaPC Last year was 141,238 whilst GPSTechnologies was 8,524 unique counts, but over half for both sites are from overseas. My biggest stuff up was letting octapc.com slip when I also had octapc.com.au. Get both if you can!

Another is asking similar sites to yours to link, even though it's like asking your competitor to advertise your site you may find overseas companies may be obliging, google link share or something of those lines.

Finally if you want to become a dealer of ours go to gpstechnologies.com.au and you will become listed. I do advise you seriously consider advertising other GPS and selling them because the margins are reasonable at the mo, unlike IT.

[niko]

I forgot to ask what keywords you are using in adwords. I used a USA search engine to give me top keywords searched, for example if I typed in gps I would get the top 50 keywords in order of traffic volume, this gave me a good indicator of what keywords most are looking for, however there is no harm in choosing specific keywords especially in adwords because you will be attracting people who know what they want down to the model and have the monies ready, as opposed to a general keyword that some kid may have typed in as part of his school project. Example is GPS as opposed to a specific keywod like tomtom and even then you could get really specific and place "tomtom one" in adwords. Never put "GPS" in adwords you will go broke in no time. Even include manufacturers (vendors) part (model) number on the product page because some people really like to get exactly the right model up on the seach engine listing! tomtom comes up with 316,000 results whilst tomtom one comes up with less at 142,000. Some competitors will have tomtom 1 (210,000) just to account for the variations that people can type in.

[niko]

http://www.wordtracker.com/index.html
I did a search and these people charge you for it but when you want to initiallt get it right then you can pay for one week, it's a great tool.

[Volusion]

I dealt with a store that sold two totally different products on their site, and the owner actually faired much better by setting up two different stores for the two different types of products. You can get really good keyword density that way and it will be easier to get focused back links towards your sites.

[sofomor]

Here are some keyword tool sites:

http://www.google.com/sktool/ (Latest for Adwords)

I think this is the best tool to check what keywords you should target for landing pages.

My top pick

Cheers